Dr. Martin Anduschus

Phone: +49 5241 80-41326


Frank Hennigfeld

Phone: +49 5241 80-41795


To lead in today’s cross-channel commerce environment, your IT infrastructure must serve and capture data from every customer, across every online and offline touchpoint.

aroma® - the arvato Order Management System is a cross-channel commerce management solution that connects the partners, processes and systems you use to deliver great customer experiences and exceptional service. Think of it as the centralized customer data and order management hub that holds your cross-channel commerce operation together. 

aroma® connects data generated from all your customer touchpoints to the service network that processes, manages and fulfills orders. It provides you with a 360° view of the customer and order journey, from initial information gathering, to product returns and repeat purchases.

It also connects easily to your existing eCommerce infrastructure, including a wide range of ERP systems. And it enables flexible reporting tailored to your specific requirements.

The result is efficient cross-channel commerce and effective order management, from and to any channel.  

aroma® - the arvato Order Management System has been designed with 5 key principles in mind:

  1. Internationality: aroma® features built-in support for multiple clients, currencies, languages and tax regimes to enable fast international deployment without a redesign
  2. Ease-of-use: Web-based interfaces ensure aroma® tools are intuitive to use but still powerful, with advanced search and filtering capabilities
  3. Security: Each user’s view of order management data and processes is governed by role-based security parameters that prevent unauthorized access to sensitive data
  4. Automation: aroma® automates many of the processes required to ensure efficient cross-channel commerce and order management, including communication within the aroma® environment through a template-based email editor, featuring text building blocks and support for multiple languages
  5. Visibility: aroma® provides users with centralized customer data, and a complete overview of key KPIs such as top sellers, which can be changed or expanded – in other words, a single source of truth for the cross-channel commerce processes that support the entire customer journey.

The core technology platform of aroma® is the order management hub that connects you with cross-channel commerce success.   

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The modular structure of aroma® enables you to build your cross-channel commerce infrastructure at your own pace.   


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